Ta Chen International

Magazine Advertising

Ta Chen International (TCI) is the biggest master distributor of stainless raw products, pipe, valves and fittings (PVF) in the United States. These two advertisements were published in both Modern Metals magazine and Metal Center News magazine. The first ad was to promote TCI’s state of the art streamlined and user friendly web base ordering system. I developed the virtual reality visual concept to focus on TCI's leading role in the industry as a technological advanced one-stop shop for all stainless raw and PVF products. The second ad was to promote TCI’s new nickel alloy plate and sheet products. In order to break away from the impression that TCI only sells stainless and PVF product, I created a clean, refreshing and efficient layout to reflect that concept.